Our small to medium enterprises (SMEs) are currently facing the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them.
SMEs in the Digital Economy: Surviving the Digital Revolution explores the many benefits, but also the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital market.
This book contains ten chapters from a range of specialist authors. Each chapter has a unique but important message on the impact of the digital economy on SMEs in Australia and New Zealand, and the various ways in which SMEs are engaging in this economy. It reflects the diversity of issues and the complexity of small business as an area for government, industry and academics seeking to shape effective policies to support this important sector.
Table of contents
Part I ~ Introduction
Chapter 1 ~ The digital economy and its impact on Australia and New Zealand SMEs
Part II ~ The Digital Ecosystem
Chapter 2 ~ Small business commissioners: Improving the quality of the business environment in the digital economy
Chapter 3 ~ The antitrust concerns of SMEs: Who contacts the competition regulator and why?
Chapter 4 ~ Rural development in the digital era: A case of a born-global SME in Estonia
Chapter 5 ~ Financing SMEs in the digital economy: Barriers to public equity funding from the National Stock Exchange of Australia
Part III ~ Extent of SME Engagement in the Digital Economy
Chapter 6 ~ The use of information and communication technologies by SMEs
Chapter 7 ~ Independent professionals and the digital age: online as an essential element for success
Chapter 8 ~ Small and medium-sized regional accounting firms: Information and communication technologies
Chapter 9 ~ SMEs and workplace technology
Chapter 10 ~ New business models that incorporate the digital economy.
About the editors
Bernice Kotey is Associate Professor of Small Business Management and Accounting at the University of New England, Armidale in NSW, Australia. She has a doctorate degree in small business management and is a Certified Practicing Accountant. Bernice completed the Management Development Program in Harvard in 2010. She has published in the area of small business management, especially human resource management, strategy and finance, and has supervised several research students in these fields. She was an Associate Editor of the Journal of Small Business Management, and is currently a member of the SEAANZ Board.
Tim Mazzarol is Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia and an Affiliate Professor with the Burgundy School of Business, Groupe ESC Dijon in Bourgogne, France. He has over 20 years’ experience working with small entrepreneurial firms as well as large corporations and government agencies. This has included strategic management, marketing, and support to commercialisation. He is the author of several books on entrepreneurship, small business management and innovation. His research has been widely published internationally. He holds a PhD in Management and an MBA with Distinction from Curtin University of Technology, and a Bachelor of Arts with Honours from Murdoch University in Western Australia.
Delwyn N Clark
Delwyn Clark is Professor of Strategic Management and Associate Dean Research at the Faculty of Management at University of Waikato in Hamilton, New Zealand, where she has had oversight of the Business School’s research programme for over ten years. She has a BSc from the University of Auckland, and a BMS and a DPhil in Systems and Strategy from the University of Waikato. Delwyn is an experienced tertiary sector manager and advisor, to both public and private sector organisations, on strategy, innovation processes and research management. Her current research interests include theoretical and applied projects on strategic management, innovation and entrepreneurial processes, SMEs and micro-enterprises.
Tui McKeown is a senior lecturer in the Department of Management within the Faculty of Business & Economics at Monash University in Melbourne, Australia. Her research agenda is aimed at an active examination of the changing nature of work – with a specific focus on the independent contractor as a way of working which offers an empirically grounded understanding of the changing nature, dimensions and relations of work. Her work on independent contracting offers a crossing point between small business, self-employment and entrepreneurship. A key philosophy informing this research is to explore ideas which promote debate about how work might be thought about in new ways, to develop a broader understanding of what constitutes work and how work ‘fits’ with other social relations and activities. Current projects include: examining independent contracting as a hidden workforce; the implications of working as a contractor; and managing the blended workforce as key to dynamic, enabling and sustainable work.
Martina is a senior lecturer in the School of Management at Massey University in New Zealand. Prior to that, she worked as Principal Researcher and Deputy Director in the New Zealand Centre for SME Research. She is particularly interested in the factors that contribute to business growth and innovation, and the role of policy and support programmes. Martina has undertaken commissioned research and consultancy for a number of government agencies, and led the first longitudinal survey of SMEs in New Zealand. She is currently a Director of the Small Enterprise Association Australia and New Zealand (SEAANZ), and Co-Editor of the International Journal of Entrepreneurial Behaviour and Research.
Sujana Adapa, Martina Battisti, Mark Brennan, Delwyn N Clark, Robyn Cochrane, Bruce Dwyer, Ted Fuller, Aleksei Kelli, Bernice Kotey, Tim Mazzarol, Tui McKeown, Tõnis Mets, Claire Phelan, Sophie Reboud, Michael T Schaper, Lorraine Warren